The edition number 91 of Pitti Uomo is back on the scene at the Fortress da Basso in Florence, from January 10th to 13th, 2017. This year there will be 1220 men’s fashion brands, among which 540 from abroad, to share the stage of the new trends in men’s wear. Many are the emerging designers waiting to make a name for the general public at Pittis. This year will debut also the HI Beauty section, completely dedicated to the revival of male personal care, among perfumes, grooming and body care products. The pre-opening event will be held at Palazzo Pitti the 9th of January, where the “Center of Florence for the Italian Fashion” will present the photo exhibition “Fashion in Florence through the lens of Archivio Foto Locchi”. Hundred very rare pics that illustrate the history of fashion in Florence from the 30s to the 70s of the XX century will be displayed. The guest star at Pitti Uomo will be the British stylist Paul Smith, Brit-pop style icon that will launch here the first preview of his last contemporary line “PS by Paul Smith”, an eclectic collection made by techno fabrics and ergonomic cuts. At the Dogana, Paul Smith will also make a theme installation.
The Menswear Guest Designer of this edition will be the Belgian designer Tim Coppens, formerly finalist at Lvmh Prize in 2014 and winner of the Cfda Swarovski Award, that will present as European preview his creations at Pitti. The Designer Project of Pitti Uomo 91 will be Cottweiler for Reebok, a fresh fusion between the Londoner label and the famous footwear brand which led to a capsule collection of the great technical and stylish appeal, that will land as special event at the Marino Marini Museum. Finally, for Pitti Italics, thanks to the program of the Pitti Discovery Foundation for the promotion of the new generation of Italian design, at the Leopolda Station will be presented Carlo Volpi, the winner of Who’s on Next? Uomo 2016 and great innovator of knitwear.
Photo Credit: @EnricoLabriola