In this edition of Milan Fashion Week, the great protagonist is the famous Theater La Scala. The first edition of the Green Carpet Fashion Awards in Italy takes place on the stage of the lyric temple the night of September 24, which purpose is to recognize the sustainability and responsibility in environmental issues by the fashion industry.
To celebrate the green turn of the Fashion Week, a garden has also set up in Piazza Della Scala. The ceremony, which will award eleven amongst the greenest fashion houses, will be a kind of Oscars night in green, with Hollywood guests such as Julianne Moore, Helen Mirren, Colin and Livia Firth.
The Milan Fashion Week 2017 calendar, scheduled for September 20 to 25, features 159 collections, including catwalks and presentations, at the prestigious locations of Palazzo Reale, the National Museum of Science and Technology and Fabbrica del Vapore, among others.
There is space for the emerging internationals who will debut at the Fashion Hub Market in the UniCredit Pavillion, hosting the fifth edition with 14 new brands to discover.
But the city of fashion in these days is also displaying Milan XL - The Italian Creativity Party, an open-air celebration of the imagination and skills of our artisans and designers, by maxi installations dedicated to our manufacturing sector and unquestionable excellence.
Photo credit: @lastampa.it