Among the many events that distinguish Pitti Uomo as every year, in this edition you must not lose some of the pics of the inestimable images’ treasure by Foto Locchi Historical Archive - protected by MIBACT, the Ministry of Cultural Heritage and made up of more than 5 millions photographies - which are part of the exhibition “Fashion in Florence through the lens of Archivio Foto Locchi”, on at Palazzo Pitti and just launched as opening event of the edition 91. The hundred rare pics in the exhibit will be shown till March the 5th, and illustrate the history of Florentine fashion from the 20’s to the 70’s, immortalized by the photographers of Foto Locchi’ Studio.
This exhibition is born by the will to enhance the impressive photographic archive and the ancient love of the city for fashion, by the director of the Uffizi, Eike D. Schmidt, the Center of Florence for the Italian Fashion and the publisher Gruppo Editoriale. Fashion is, after all, one the recurring themes among the millions of pics shield in the archive: nothing more that the clothes of an era, between the street style and the splendor of the big stylists, and the timeless glamour of the first mannequins are able to tell the evolution of the history of a country’s habits. The images from the Foto Locchi’s archive are also, according to Andrea Cavicchi, president of the Center of Florence for the Italian Fashion, the testify of the origin and success of the Made in Italy brand all over the world. By visiting the exhibit we can so rediscover the roots of the textile and clothing industry that laid the foundations for the Italian economic boom, one led by countless little leather shops and dressmakers driven by the creative and entrepreneurial will of artisans who saw the big picture, then become the ambassadors of the Italian style.